Why sponsors take scandals in their stride

By Anna Harrington, for businessspectator.com.au

The scandals besetting Australian sport seem to have had little effect on its marketability as sponsors continue to line up for the right to plaster their logos across stadiums and uniforms around the country.

The Australian sporting market is as lucrative as ever, with a majority of sponsorship deals continuing to thrive despite alleged links to organised crime and drug use within the industry.

Read more: http://www.businessspectator.com.au/article/2013/2/22/commodities/why-sponsors-take-scandals-their-stride#ixzz2PSBxBxxC

This article was published while I was on a month-long internship at Business Spectator. You can read more about my time there on my Past Positions page.

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